Successful eCommerce operations, internet marketing metrics, PPC, SEO tactics and Web 2.0
As several people have asked recently my advice about their eCommerce operations, I have collected and analysed the feedback having following results:
- If you have general and competitive product to sell you can get (ten) thousands of visitors per day easily. But using PPC, you will end up paying $2-$3 per visitor. Your sale conversion rate will be anyway below 1% (0.6% average) so you should have at least few hundred dollar margin in your product.
- By targeting your keywords and using less competitive key phrases, you will spend only 5-15 cents per visitors, having 2%-3% sales conversion rate. But you will have only hundred of visitors per day in good case. And you should have unique product for your market niche.
- Having a totally unique product or service which is branded and targeted properly, you can get around 20%-25% or even 45% conversion rate.
- Having Google search box in the site you usually need around 15 thousand visitors if somebody bother’s to click to paid advertisement where you will earn 60 pence.
So before starting your online business using PPC, you should consider what kind of model you can implement. I have come thru lot of misleading SEO information:
- Somehow every SEO is trying to sell something technically, irrelevant to any search engine rankings. Like: use should use “-“instead of “_” in your long tale filenames; “use “nofollow” tag in your links, otherwise Google will punish you, etc. Those are irrelevant details having nothing to do with your rankings.
- You can’t expect to get immediately better rankings when implemented by some SEO specialist’s recommendations. If your page content or technical implementations have not changed significantly, why should it affect to anything?
- Google page rank is complex algorithm, calculating how relevant is for particular search term in every site linking to you as you are linking with them. It does not change, if you have added or removed few links.
- Mostly people loose their positions as nobody clicks for them using particular search. As far I’m aware Search Engines are now implementing personal search algorithms, so you can easily be No 1 position in your search when you always click to your own site but this does not mean, that you are No 1 in somebody else’s search.
- Lot of SEO specialists are not even bothered to check out the Search Engine Site Map format. It’s especially formatted XML file not an additional HTML page having all your links there. In lot of cases I found the XML code missing even customer thinks that they have Google Site Map in their website?
I have found lot of discussions and blog entries regarding the definition of Web 2.0, what is it and how they produce next “killer up” to Web 2.0. As the early adaptor of the Internet since 1993 being in Science Academy, I have found those only repeating what the Internet was in first place.
- We needed to publish our articles for the communities to read and link to each other so we developed HTML.
- We had e-mail for personal communication and news protocol for community discussions. There where also bulletin boards. The news protocol seems to be forgotten by now, but RSS is interesting newcomer to replace it. It still needs some commenting features to add.
- When the amount of material was growing, we developed Search Engines to find appropriate material quickly.
Is that, what Web 2.0 is about to get Internet back to his roots leaving Scam artists, Spammers, Get Quickly Rich schemes, advertisement agencies, telecommunication companies lying to customers and big media corporations protecting their political viewpoints with their war against intelligence out of it? If so, I will write my next article here using Web 2.1 Beta?
Tags: business development, eCommerce, internet connectivity, internet marketing, PPC, SEO, web 2.0
October 9th, 2007 at 3:06 am
Thanks for the thumbs up on my blog Veiko. I believe you and your readers could also explore the possibility of using Specialty PPC Engines where your particular niche is targeted. Should save you big time on the “click cents”.
October 28th, 2007 at 6:14 am
web 2.0 is new so have to learn
November 30th, 2007 at 9:15 pm
Great article!
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